Elise Darma – Take It To The Bank | 15.6 GB
WHAT YOU GET?
KEY TRAININGS:
WITH 6 HYPER-FOCUSED EXPERTS
Learn from the exact experts who’ve either taught me product strategy, or who’ve already been there, done that – in a variety of key phases of the promotion process.
WEEK 1: PROMOTION CREATION
Learn from coach Julie Chenell, co-founder of Funnel Gorgeous and funnel expert (for real – she used to work for ClickFunnels while running her full-time mastermind and suite of digital products).
In this ready-for-you training, Julie walks you through the various promotion strategies available that don’t require ~drastically~ slashing your prices.
After week one, you’ll have the foundation of your promotional offer outlined.
WEEK 2: PROMOTION MESSAGING
The key to your promotion standing out? Nailing your positioning (AKA why your followers should care) and your key message points.
The second step of Take It To The Bank is learning from coach Ash Chow on how to conduct research on your audience (even if Instagram is your only platform), how to analyze the market to find where your offer can fill in any gaps, and how to create your offer name, tagline and key messages.
After week two, you’ll have 3 key messaging points so that your promotion is a no-brainer purchase.
WEEK 3: SALES PAGE COPYWRITING
Next, learn from coaches Chessica and Nickie (The Funnel Sisters) on how to write a snappy but effective sales page in Google doc format.
You can share that page publicly for your promotion or bring that copy over into your sales page software (if you have it, but it’s not a must).
We’re all about being scrappy but effective in this flash sale!
After week three, you’ll have your sales page copy done for your promotion.
WEEK 4: EMAIL MARKETING
For the 4th step of creating your promotion, learn from coach Prerna Malik on the four kinds of emails you need and how to write them fast.
Plus, you’ll be getting “recipes” (in the form of Google docs) so that you can customize Prerna’s email templates as you learn.
P.S. if you don’t yet have an email list, you can apply Prerna’s trainings to your Instagram captions.
Win-win!
After week four, you’ll have your flash sale emails ready to go.
WEEK 5: INSTAGRAM + REELS STRATEGY
Next, we’re covering another key aspect for your promotion: your overall Instagram content and Reels strategy.
I’ll be your coach when it comes to prepping your account for your flash sale, giving yourself a profile makeover and plotting out the content you’ll create and share.
Then, learn how to plan out, batch-film and edit your Reels that you’ll need to warm up your audience and SELL your offer during your promo.
After week five, your Instagram profie and content will be ready for your promo.
WEEK 6: SALES STRATEGIES
This week, you’re learning from the two of the best when it comes to selling in a way that feels good.
Aandra Bohlen is a sales consultant for service-based businesses and in her training, covers strategies for you to stress less while selling your promotion.
Becky Keen has sold over $50,000 of her packages solely from Instagram, and in her training, you’ll learn the best ways to generate conversations on Instagram that naturally lead to sales (Becky does not do pushiness, ick or inauthentic so there won’t be any of that).
After week six, you’ll be prepared to launch and sell your promotion – in a way that feels good for both you and your customer.
BEHIND THE SCENES
6 “BINDER NOTE” WORKBOOKS
What’s the fastest way for you to digest the trainings from all 6 experts and get your promotion done and out there?
It’s by giving you the “cliffs notes” version of every training, along with the action steps you need to take to make progress in your promotion planning.
Every single stage of the promotion process has been distilled into “binder notes” form where you’re getting just the key information you need, plus examples, along with the action step you need to take next.
