Greetings from the realm of effective, outcome-driven video marketing, to all you aficionados! The Laurel Portie 90 Day Video Marketing System is a comprehensive resource for anybody looking to create films that effectively engage and convert, regardless of experience level. Please grab a seat as we take you on an exciting tour of this extensive system!
The Significance of Video Marketing in the Current Digital Environment
Video marketing is a powerful tool in the field of digital marketing, not merely a trendy phrase. Unbelievably, online videos will account up over 82% of all consumer internet traffic by 2022 compared to just 15% in 2017. The urgency with which firms must integrate video into their marketing efforts is highlighted by one number alone.
You may fully realize the potential of video marketing by using the Laurel Portie 90 Day Video Marketing System, which gives you access to a systematic and organized strategy. Let’s examine why video marketing is essential first, though.
Why Use Video for Marketing?
Enhanced Interaction: There’s no denying that videos captivate audiences more than words or pictures do. When watching a video, audiences retain 95% of the content, whereas reading a textual version only retains 10%.
SEO Benefits: Your website’s chances of appearing on the first page of Google searches might rise by 53 times when you include a video.
Increased Conversions: After seeing a product video, 64% of consumers are more inclined to purchase it. That represents almost half of your audience!
Starting the 90-Day Video Marketing System with Laurel Portie
It might be intimidating to begin a video marketing journey, particularly if you don’t have a clear plan. With the help of the Laurel Portie 90 Day Video Marketing System, video marketing may be turned from a difficult undertaking into an enjoyable and doable effort.
Day 1–30: Establishing the Groundwork
Recognizing Your Target Audience
You must have a thorough understanding of your audience in order to produce videos that genuinely connect. Begin by:
Determining the demographic you want to reach
examining their inclinations and actions
Developing thorough buyer personas
Having Specific Objectives
What results do you want to get with your video marketing campaigns? Whether your objective is greater conversions, lead creation, or brand exposure, having a defined aim can help you organize your approach more efficiently.
How to Write Your Story
Each brand has an own backstory. Utilize this first stage to:
Identify the voice and messaging of your brand.
Make a content schedule that includes instructional, fun, and commercial films.
Create a storyboard of your ideas to see the finished project.
Day 31–60: Producing Engaging Information
Choosing Appropriate Equipment
Although top-notch gear is fantastic, it’s not always required. Concentrate on necessary instruments such as:
A decent camera (smartphones also work!)
Microphones to produce crystal-clear sounds
Lighting apparatus to improve the quality of the video
Writing Screenplays and Producing Films
A strong screenplay is the foundation of every excellent video. Remember these pointers:
Write naturally and in a conversational style.
Grab their attention within the first few seconds.
Keep it brief: one to two minutes is the ideal amount of time for a video.
Rolling the camera is the next step once writing is complete. Recall:
Before shooting, test your equipment.
Make a recording in a calm, well-lit space.
Be genuine and don’t hesitate to express your individuality.
The magic is in the editing and post-production stages of editing. Make advantage of intuitive software, such as Final Cut Pro or Adobe Premiere Pro, to:
Cut out extraneous video.
Include overlays of text and visuals.
Incorporate captivating calls to action (CTAs)
Day 61–90: Distribution Strategy Launch and Analysis
It is just as crucial to know where to post your videos as it is to make them. Pay attention to:
Social media sites (TikTok, Facebook, Instagram, LinkedIn)
Services for Hosting Videos (Vimeo, YouTube)
Your business’s email newsletters and website
Tracking Outperformance
Following launch, keep a tight eye on key performance indicators (KPIs) such as:
Views total
Rate of engagement (likes, shares, and comments)
Rates of conversion
Rates of audience retention
To collect data, use programs like built-in platform insights and Google Analytics. Your future tactics and content improvement will be guided by this data.
Constant Enhancement
A set-it-and-forget-it approach is not appropriate for video marketing. Observe the performance indicators and feedback to:
Adjust your narrative and messaging.
Try a variety of forms and styles.
Optimize platforms and timings for distribution.
Finale: Your Experience Using the 90-Day Video Marketing System by Laurel Portie
This concludes our thorough analysis of the Laurel Portie 90-Day Video Marketing System. By using this methodical strategy, you’ll be able to fully realize the enormous potential that video marketing offers. Keep in mind that adaptation, inventiveness, and consistency are necessary for successful video marketing.
Are you prepared to make the move? To get started, get our free video marketing guide or read our related article, The Ultimate Guide to Boosting Your Business with Video Marketing.
You need to feel prepared and knowledgeable enough at this point to take on your video marketing initiatives head-on. But keep in mind that knowledge is never complete. Watch this space for additional advice, tactics, and ideas from the video marketing industry. Continue to create and innovate, but above all, enjoy yourself!
