Andrew Foxwell – Ad Buyers Bundle (2023) About the course:Optimizing and Auditing With Confidence and ClarityThis course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in a post-iOS14 era. It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.
Course Outline & Class TakeawaysDefining optimization and auditingHow to know when to audit an account and when to optimizeCommon issues and misconceptionsRecent changes in optimizations and auditing (iOS14.5)How advertising post-iOS14 is different from pre-iOS14Planning and strategizing the optimization process the right wayDaily, weekly, and monthly optimizationWhich metrics to look at when optimizingOptimizing through creative, audiences, bidding, and placementsTools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account auditsStep-by-step guides and checklists for accurately optimizing and auditingSetting attainable goals and expectationsCourse Also IncludesFoxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising ChangelogTried and True TestingIn this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more. All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Topics CoveredWhy testing is importantTypes of testingDetermining testing success and meaningful metricsStatistical significancePost-testing, determining findings, and communicationClass Lessons & Take-AwaysHow to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads ManagerWhat aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to doWhat to focus on when testing different parts of an adHow to determine statistical significance of one test versus anotherWhat to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.Sale Page: https://foxwelldigital.podia.com/ad-buyers-bundle
