God Tier Ads Workshops (2022) About the course: Ecommerce videos include:
Feed Optimisation for ROAS & Scale
In this hour I cover:Rules and supplementary feeds.Tried and tested product segmentations.Loads of ideas to test and examples throughout.The BIG 70-point Audit
A deep (2 hour 13 minute), structural audit of the account.With a view on how to position and scale the business beyond this point.No stone is left unturned.An Interesting DTC (competitive niche)
Single product direct to consumer (DTC), in a highly competitive market.Everything is discussed – from the website and checkout UX to Search, Shopping, Bidding, Video, DSA and remarketing.Lead Gen videos include:
How to save a Local Services Ad Account
1 hour reviewing local service account for window repair and installation.The cost per lead metrics are up to an eye-watering $2,000!I’m confident there’s scope for less than $100 leads, and without losing lead volume.Consolidate, Restrucutre & Fix
1hr 40 minutes reviewing Financial services industry.Covering a lot of bases including consolidating after recent mixed results.The account needs a restructure and refresher!B2B high CPC and Low Conversions
To move the needle, I look at: location targets, overlap and consolidation (for easier account management).Landing page copy recommendations competitors and positioning (how you beat them).Remarketing ideas and more.
