Joanna Wiebe – 10x Facebook Ads

Joanna Wiebe – 10x Facebook Ads  ContentsWelcome and Start Here! 5 minsModule One: Facebook and Instagram Ads 101Facebook and Instagram Ads 101 16 minsCheat Sheet: Stages of Awareness 259 KBHow to Map a Lead Generation Funnel 10 minsHow to Map a Webinar Funnel 6 minsHow to Map a Challenge or Video Series Funnel 5 minsHow to Map an Ecommerce Funnel 6 minsHow to Map a Funnel from Scratch 5 minsModule Two: Anatomy of Facebook and Instagram AdsAnatomy of Facebook and Instagram ads 10 minsAn Over the Shoulder Walk-Through of Ad Types 11 minsResource: Facebook Ad Unit GuideModule Three: Gathering your MessagesGathering your Messages 8 minsNinja Technique: Facebook Group Message Mining 14 minsNinja Technique: How to Mine Amazon Reviews 8 minsNinja Technique: How to Mine Twitter for Messages 5 minsNinja Technique: Facebook Ad Competitor Research 7 minsCheat Sheet: Voice of Customer Research Questions 721 KBModule Four: Mapping your MessagesMapping your Messages 8 minsModule Five: Writing High-Converting MessagesWriting High-Converting Ad Copy 9 minsValue Proposition Rehab 10 minsLong Copy vs Short Copy 3 minsWhen You’re Ready to Write – Do This First 2 minsStep One- Reference your Funnel Map and Pick a Place to Start 4 minsStep Two- Write Down your Value Prop Variations 3 minsStep Three – Write your Headline Variations 15 minsStep Four – Write your Body Copy 37 minsResource: Facebook Ad Copy ExampleAd Copy Worksheet 58 KBCheat Sheet: Value Proposition Checklist 197 KBResource: Emojipedia for Facebook Friendly Emoji’sResource: Facebook Bullet Point EmojisModule Six: Images and VideosImages and Videos 25 minsResource: Creative Hub GalleryResource: Creative Hub Ad FormatsResource: Facebook Text CheckerCheat Sheet: Do’s and Dont’s 121 KBAnatomy of a One-Minute Video 211 KBLivestream Script: Educational/ Value-Add Content 151 KBLivestream Script: Relationship-Building 121 KBLivestream Script: Case Study 136 KBLivestream Script: Sales 93.7 KBResource: Copyright Free Images from Pexels.comResource: Copyright Free Images from Unsplash.comModule Seven: Landing Pages that ConvertLanding Pages that Convert 9 minsCheat Sheet: Anatomy of a High-Converting Landing Page 279 KBModule Eight: Testing and How to Know if your Ads are “Working”Testing and How to Know if your Ads are “Working” 16 minsHow to Troubleshoot a Campaign 13 minsCheat Sheet: Rules of Thumb for Effective Testing 148 KBCheat Sheet: Key Metrics and what they Mean 170 KBCheat Sheet: Key Metrics and what they Mean Continued… 96.8 KBModule Nine: Red FlagsHow to Spot and Avoid Red Flag Situations 3 minsCheat Sheet: Red Flags to Avoid 198 KBEnd of Module QuizBonus: Facebook Ad ComplianceHow to Write Facebook Ad Compliant Copy in Difficult Verticals 17 minsResource: Facebook Ad PoliciesQuick-Start VideosStep One- Reference your Funnel Map and Pick a Place to Start 4 minsStep Two- Write Down your Value Prop Variations 3 minsStep Three- Write your Headline Variations 15 minsStep Four – Write your Body Copy 37 mins